The fees associated with ongoing monthly activities for a successful search engine optimization (SEO) campaign can be intimidating at first and can make even the boldest business own stop and wonder if SEO is worth the cost.

There are many ways to get the word out about your business.  From print media and diner placemats to online ads and SEO campaigns, the costs can vary immensely.  The smart business owner must decide if reaching a smaller number of highly interested potential customers at a higher cost is better than reaching thousands and thousands of whom only a small percent will become customers.

An analysis like this helps bring the answer into focus.  For some businesses, converting one lead into a paying customer would pay for an entire month’s SEO services.  If the SEO campaign was able to improve the site rankings such that it appeared on page 1 for numerous keywords and with that exposure, more people visited the site and then contacted the business and at least two became customers, well then, the answer is clear; in this case, SEO is definitely worth it.  The first paying customer covers the cost of the SEO fees for the month while the second customer goes to profit.

For some businesses where the sales are smaller transactions and they rely on volume for profit, the equation is a little more complicated.  Businesses with lower-cost products tend to be more competitive due to lower barriers of entry into those businesses.

Most small businesses do not have the skills in-house to manage an SEO campaign.  Landau Consulting, a New Jersey SEO company can partner with small businesses to provide effective SEO services and online marketing, regardless of whether the small business is in or out of New Jersey.

Read this infographic to learn more about the benefits of SEO to your bottom line.