Digital marketing is the part of advertising which uses digital and web based technologies like mobile phones, desktop computers and other electronic media and social networks like Facebook and Twitter to promote services and products. It helps businesses to become visible on the internet. These days, one out of every seven consumers searches the internet using a search engine. Thus, the importance of SEO in advertising has increased a lot over the last few years. According to an estimate, more than USD 28 billion will be spent on Search Engine Optimization (SEO) in the US this year.
There are many benefits of Internet marketing. First of all, web-pages have more chances of showing up in search engines. The more web-pages you have, the higher chance of your ad appearing in search results. Secondly, if your website is listed on top of search engines, it gives a better impression to customers and prospective clients. Most of the customers prefer to choose products and services from those that appear high in search engines.
Internet marketing has various forms and types. Among them, Pay per click (PPC), content delivery network (CDN), social media, video advertisement and search engine optimization (SEO) are the most popular. Each of these forms of marketing have their own advantages, disadvantages and scope of application. Internet marketing can also be subdivided into various sub-units. For instance, Content Delivery Networks, which is the fastest and cheapest form of Internet marketing; Affiliate Marketing, which makes use of professional affiliate companies to market products; Web Solutions which provides web applications; Mobile Marketing which targets the masses in their mobility; eCommerce which involves selling and marketing products through a website. San Francisco SEO
Affiliate marketing is one of the forms of Internet marketing. Companies who provide this service pay commissions to their affiliates for promoting their products or services online. These commissions are high enough to attract most of the consumers and create brand awareness about a company. They also make the consumers use the services offered by the company through a link that is presented on the company’s website.
PPC is a paid advertising program wherein advertisers pay their publishers if their ads are clicked. Publishers are paid based on the number of times their ads are displayed. This form of Internet marketing requires good SEO techniques as well as other tools such as digital marketing, content delivery network, search engines and others. The main objective of this type of Internet marketing is to drive traffic to the advertiser’s website. In fact, SEO is considered to be an essential part of PPC as it drives traffic to the advertiser’s website.
On the other hand, traditional marketing relies more on search engine optimization (SEO). SEO is a very important Internet marketing tool, as it ensures the survival of the online business in the long run. It makes sure that potential consumers will find a specific site or webpage. With SEO, there is a need for the advertisers to use keywords that will be effective for the business’ target market. For instance, if the business deals with selling shoes, the keywords used should be those of shoes or running.
Businesses can also take advantage of social media platforms such as Facebook, twitter and Instagram. Social media allows businesses to create an identity for themselves, attracting potential customers. In addition, it enables them to interact with their audience in a more convenient manner.
Other internet marketing platforms include video marketing, affiliate marketing, and content marketing. Through these channels, businesses can show off their products or services to their target audience in the most entertaining way. Through this, they can attract more consumers who will visit their websites and engage with them. As a result, these channels can also drive more visitors to a company’s website. However, it is important that businesses choose the best platforms for advertising.