You know Friday the 13th is coming up, right? You also know it’s the perfect opportunity for your business to get some more attention and make some more sales, of course. Use these 7 marketing ideas to turn your luck around this Friday 13th.

1.) Donate to Charity

Your company can gain more of a following for donating 13% on every purchase made on Friday the 13th, or by donating $0.13 of each item purchased to a local charity. You could also support 13 charities or worthwhile causes. Send info out to your email list and on social media well ahead of time.

2.) Treasure Hunt

If you have a brick-and-mortar store, or even if you sell only online, hide items (or clues on social media, in social media, on your website, etc.), and set up a way for people to bring those items or to report what they found. They then get a free gift. Put a clue on one social media platform one day and then another on another platform on another day leading up to Friday 13th. Make sure you make it exciting, and that you have clear rules for how the contest operates.

3.) Set Up a Countdown

Get your customers excited about Friday the 13th by counting down the days. Put one product on sale each day for 13 days, and then put them all on sale on Friday 13th. This boosts your email marketing and gives you two weeks almost to build anticipation and excitement.

4.) Launch a Product

Do something different and anti-superstition by launching a new product on Friday the 13th. There are lots of ways to market this, so let your imagination soar!

5.) Use Friday 13th-Related Words in a Slogan

Organize a flash sale or a one-day sale for Friday the 13th, and then use a slogan that is related to fear, luck, superstition, etc. to get your customers excited about it. Try “killer app,” “price cuts,” or “slashing prices” to spark your creative juices.

6.) Make the Day Lucky

Convince your customers that Friday the 13th is actually their lucky day. Maybe they get 13 products for $13, or something similar. Make a sale or promotion that is going to get them excited about the day and your event.

7.) Provide a Discount Related to Friday the 13th

Finally, offer your customers a 13% rebate or $13 off the purchase of one or two (or 13) of your products and services.

With these 7 marketing ideas to turn your luck around this Friday 13th, you’re sure to boost your business.