10 Tips for Selling Your Products on Amazon
If you’re an entrepreneur, you ought to be selling your products on Amazon.
After all, Amazon has more than 310 million active users. That’s a lot of potential customers!
There are a lot of opportunities for you to generate revenue when you’re selling on Amazon. In order to earn a significant amount of money, though, you need to be strategic about the way you sell your products.
If you’re brand new to the process and need help selling on Amazon, keep reading.
Listed below are ten tips that will make it much easier for you to start turning a profit.
1. Make Sure the Price is Right
The first thing you need to do when you’re selling on Amazon is to make sure you’re pricing your products the right way. Your prices need to be competitive. Otherwise, you’re never going to turn a profit.
When you’re first getting started as an Amazon seller, it can be helpful to lower your prices a bit. This can help you get more people interested in what you have to offer and bring in new customers.
Pay attention to how much your competition is charging and try to lower your prices. Even if they’re just a tiny bit lower, this can make a big difference when it comes to moving your products.
2. Use Great Images
The right images can go a long way when it comes to increasing your sales.
If your pictures are grainy or blurry, people aren’t going to be interested in your products. THey’re also going to be less likely to trust you as a seller.
To avoid this, make sure you’re using a high-quality camera to take photos of your products. You might even want to invest in a professional photographer to get great images for you.
3. Use Amazon Marketing Services
Amazon Marketing Services (also known as AMS) helps you to market your products directly to folks who use Amazon.
This is a great service that every Amazon seller ought to be using.
It service allows you to create highly visible and targeted advertisements. You also get access to campaign data so you can optimize your ads and reach more people.
4. Use Outside Marketing Tactics
There’s a lot you can do within the Amazon marketplace to promote your products and get people interested.
Don’t neglect outside marketing tools, though.
You can generate more interest by using platforms like Facebook, Instagram, and Pinterest. These platforms help to drive traffic to your listing and increase your popularity.
You might want to include a coupon code, too, to get people more excited about what you have to offer.
5. Use the Right Keywords
Keyword optimization plays a key role in all kinds of online sales, including Amazon sales. Using the right keywords will ensure that people can find your products when they start searching.
Amazon has its own keyword tool that allows you to choose the best keywords for your listings. It even rates the keywords for you to let you know how effective they’ll be.
6. Invest in a Professional Account
A Professional Amazon account is one of the most worthwhile investments you can make as an Amazon seller.
this account costs a little more money than an individual seller account. It can help you save money in the long run, though.
This account also makes it easier for you to create listings, and you can sell in restricted categories like jewelry and clothing. You also gain access to inventory reports, spreadsheets, and other feedback tools.
All of these extra perks are well worth the additional fees and you’ll likely see a great return on your investment.
7. Use Fulfillment By Amazon
Fulfillment By Amazon (also known as FBA) makes your products eligible for Amazon Prime.
This means the products are offered with free 2-day shipping, and Amazon takes care of the shipping and handling for you.
FBA can increase your sales quite a bit, and it increases your credibility since your products will feature the Amazon Prime logo.
The fees associated with FBA can be a bit high for new sellers, but it might be worth the extra investment if it yields higher returns.
8. Make Customer Service a Priority
Good customer service is just as important online as it is for brick-and-mortar sellers.
If you want your customers to be satisfied and eager to shop with you again, you need to provide them with top-notch service. This means fulfilling orders quickly, dealing with complaints and returns in a prompt and professional way, and answering questions as soon as you can.
The better you are at handling these issues, the easier it will be for you to bring in and retain customers.
9. Encourage People to Leave Reviews
Reviews play a key role in increasing your popularity and helping new people to find your products.
Encourage those who have purchased your products in the past to leave reviews on Amazon and share about their experience.
It’s also helpful to stay in touch with customers and find out whether or not they’re satisfied.
That way, if there’s a problem, you can remedy it right away and avoid having a negative review bringing down your rating.
10. Manage Your Inventory
If you play your cards right and follow all these other tips, you’re likely going to see an increase in demand for your products.
It’s important to stay on top of your inventory at all times. It’s especially important to do this when demand starts to increase, though.
If you can’t fulfill the orders you have, it won’t matter how many people are heading your “check it out!” calls. You’re just going to end up with a lot of unsatisfied customers. Your Amazon account might even be suspended as well.
To avoid these problems, make sure you’re monitoring your inventory and keeping track of your supply.
Need More Help Selling on Amazon?
As you can see, there are lots of things you can do to make selling on Amazon easier. Keep these ten tips in mind and you’ll start to increase your earnings right away.
Do you need more help selling products on Amazon? Are you looking for more online sales advice in general? If so, we’ve got lots of resources available on our site.
Check out the Business section today to learn everything you need to know about being a successful seller and entrepreneur.