Questions to ask before hiring an SEO company
SEO is one of the best marketing strategies that can help a company grow its customer base. With SEO, your site rankings go up and therefore more visitors come to your site, leading to more sales and income. However, not every online company that claims expertise can give you good results. You have to choose a local SEO company that has been in the business for a while and can give you value for your money.
Following are some of the questions that will help you get the best SEO company
How will you improve my company’s search engine ranking?
For you to get any significant results, you must have a serious SEO strategy. Putting in some target keywords randomly will not give you the desired results; you will only get some sporadic results and no consistent increase in traffic. They may not tell you the exact websites where they’ll get the links but they should be able to explain how they’ll get the job done. Make sure you ask about the links; use of backlinks is one of the ways of improving website rankings. An expert knows that not every backlink is helpful, you only need a few quality ones.
How will I be informed of the changes that you make to the website?
A reputable local SEO service provider will send regular reports to update you on any development on your website. They should tell you that they will be sending you reports frequently through preferable means of communication. Immediately as you sign a contract with the SEO company, you will have to give them access to your website. That is why you need a trusted local SEO company. If you choose to have an in-house developer manage all the changes, that’s well and good. However, you should be ready for some challenges. It will take longer to make a decision and therefore you will have to wait longer for any substantial changes to your website.
Are you ready to share any past assignments that you’ve done successfully?
Just like anything else, when looking for an SEO company, you need to get evidence of their previous work. This will tell you whether they are fit for the job or not. Check their website for reviews and testimonials of their past clients. The SEO company will not give you their entire address book but they should give you contacts of one or two of their clients. If they are reluctant to give you any references, then take it as a warning sign.
Do you follow Google’s best practices?
For long-term traffic growth, you need a company that follows Google’s best practices. For better search results, Google keeps updating its algorithms. In the case of on-page or off-page violations, Google penalizes you and your site may be limited or even banned completely. Therefore, the company you hire must be in strict compliance with Google’s best practices.
Do not hire an SEO company just because you saw their advert on the TV or online. You must take time, get a few proposals and interview them. Get a local SEO company that will give you value for your money.