If you have a business, you surely want every opportunity to have your brand and service known to potential customers. Nowadays, you can do this for free by setting up social media accounts and posting about your product and service. However, if you want to be on Google’s search engine rankings, then you need Search Engine Optimization.
Search Engine Optimization is making a web page appear on the first page of the search engine rankings through the use of keywords, backlinks, and relevant articles on a web page. Another form of SEO is creating a landing page. Landing pages are popular among websites that offer services for other people.
In the Philippine digital commerce market, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing pages are links where a visitor lands after clicking an ad online or email notification. Landing pages have one important goal, make sure that you read the call-to-action of the page.
This focus makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. Technically, any page can be used as a landing page. However, a landing page is used to describe a campaign-specific page with a single call-to-action.
There are several traffics on why landing pages get clicks. The first is through paid traffic wherein ads appear on the first page of Google once a person searches for something. These ads are paid, so you do not have to rely on backlinks. You can also have paid social campaigns, email campaigns, and organic search traffic.
A landing page is useless if there are no relevant links or if the page is not fully optimized, and if you want to know how to maximize Search Engine Optimization services Philippines, you can read this TopSEOs infographic.