Customer Identity and Access Management (CIAM) is a sort of identity technology that enables businesses to manage their customers’ identities while also offering security and an improved user experience. The major goal of CIAM is to assist enterprises in providing a fantastic customer experience while also protecting their user data. Everything about how businesses function is changing as a result of digital transformation, including how they interact with consumers. Retailers, media platforms, healthcare providers, financial institutions, public service organizations, and many others trying to attract the attention of consumers must build that surprise and excite them, gain their confidence, and keep them coming back.
Both solutions are meant to assist companies in managing user identities when they access specific apps and data. CIAM is connected to the well-known identity and access management (IAM). However, there are significant distinctions. The immediate use case for enterprise IAM solutions is managing user identities and safe access for employees, partners, contractors, IoT devices, and even APIs. While the interfaces that allow applications to communicate with one another CIAM is specifically designed to enable frictionless access to online services for consumers, it must address a range of challenges beyond those of managing “known” entities in which user access privileges are controlled.
The capabilities of CIAM technology and the benefits of multi-factor authentication extend well beyond user identity verification and access control. At its finest, it is a complete, integrated system that also protects privacy, offers anti-fraud capabilities, and includes compliance elements. CIAM collects data on customer behavior and also has identity document authentication. The most advanced solutions use artificial intelligence (AI) and analytics and customer relationship management (CRM) functionality to assist businesses in delivering personalized digital experiences that improve customer interactions, build brand preference, and drive revenue. By assuring a transparent and safe digital experience at every step of the customer lifecycle, a CIAM solution may help firms recruit consumers quicker, create seamless user experiences, and protect customer data. Companies may deliver a completely individualized customer experience throughout their multi-channel environments website, mobile, and kiosk as part of the revenue and loyalty stage to generate income and return business.
To know more about CIAM below is an infographic from authID.